In: Hasbara7 Jun 2010
A short roundup of the past week for me (I am still very busy with the flotilla story and I take too much time blogging):
On Monday March 31st, the day of the flotilla incident, I woke up and heard the news. Knowing people serving in accessory roles in the navy, I called them to get our side of the story: the government had not said anything yet. I was told, as I expected, that the news are coming to quick conclusions based on superficial looks but that Israel’s name will be cleared.
I start a facebook page for a nonprofit that would now be dedicated to disseminating the truth about this incident. http://www.facebook.com/israelflotilla
A week later, and with so much more clarity as to the violent nature of those “peace activists” and the great restraint with which the Israeli commando defended its life, the page has 70 000 fans.
Since then, I have been working with the Ministry of Public Diplomacy in order to share material through that page. I am also in the early stages of the development of a non-profit dedicated to defending Israel in the social media.
My early conclusion from this whole experience: Israel needs to upgrade its hasbara to Web 2.0. This allows us to skip the biased media and to tell the truth about our story. If you are an Israel Activist or supporter, it is your responsibility to train yourself in these things.
I ask of all my readers to post resources of relevant material which can be found online for one to learn the art of social media marketing.
Unfortunately, this story is not over. The media is still spreading lies. Also, there will be other flotillas. And if not flotillas, then Jenins. And if not Jenin, then something else which we cannot imagine.
Those of you who have not done so yet should join http://www.facebook.com/dillouzen in order to stay updated about future projects.
Please leave your comments!
My name is Dan Illouz. You can read more about me by clicking on this link. I hope to use the broad and diverse knowledge I have acquired through my education and experience in order to help shape an public policy in Israel.